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Kinship Consulting helps companies to set their customer experience strategy and optimize their CX capabilities to build positively memorable customer experiences that create deep customer relationships.

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Market Intelligence

Provide insight to grow market share and adequately position for the changing competitive landscape:

  • Market Outlooks

  • Go-to-Market Strategy

  • Economic Analysis and Impact Studies

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CX Insights and Analytics

Provide actionable insights to set CX priorities:

  • B2C and B2B Voice of the Customer Research

  • Enterprise NPS/ Customer Satisfaction Programs

  • Building Insights Centers of Excellence

  • Reporting Dashboards/ BI Visualization

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CX Program Optimization

  • Optimize and integrate customer signals

  • Feedback survey optimization

  • CX Program Design

  • CX Maturity Roadmap

  • Reporting Dashboards/ BI Visualization

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CX Strategy and Enablement

  • CX Strategy and Vision

  • CX Blueprints and Roadmaps

  • CX Training and Best Practices

  • Change Management and Governance

  • CX Communications Strategy

  • Closed Loop Design (Inner and Outer)

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Kinship specializes in developing patient and member-centric strategies and programs for healthcare providers, insurance plans, and service providers:

  • Medicare Advantage Member Satisfaction Programs

  • Optimizing MA CAPHS and HOS scores to achieve 4+ Stars

  • Voice of Member Programs

  • B2B NPS programs

  • Member retention strategies and programs

  • Patient and member engagement


Kinship Consulting has expertise in addressing the customer-focused needs of financial services and/ or insurance companies.  Areas of expertise include:

  • NPS and Voice of Customer Programs

  • Customer experience insights and analytics

  • Market share analytics

  • Home Lending Customer Experience

  • Customer segmentation

  • Marketing campaign ROI optimization


Extensive experience and expertise in optimizing specific business functions:

  • Call center optimization

  • Digital channel optimization

  • Marketing campaign ROI

  • Product Development and Management

  • Sales Force Optimization/ Account Planning

  • Program Management


Qualitative and Quantitative Research 100%
Market Outlooks and Forecasts 100%
Voice of Customer/ NPS Measurement 100%

Customer Experience Strategy 90%

Customer Journey Mapping 90%

Journey Analytics 90%

Predicative Modeling - RapidMiner 90%

Descriptive Analytics - Tableau 90%
Go-to-Market Strategy 90%
Loyalty Economics 80%
Marketing Campaign ROI 75%