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Kinship Consulting is a market research, analytics, and strategic consulting firm that provides the market and customer insights, journey analytics, and customer experience strategies needed to build strong customer relationships, loyalty and engagement.

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Enable companies to anticipate and prepare for the market future

Through detailed industry research and predicative modeling, we deliver actionable insight to grow your market share, make the right investment decisions, and adequately position yourself for the changing competitive landscape.

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Ensure businesses better know and understand their customers

We provide sophisticated customer market research, behavioral analytics, and voice of the customer programs in order to better know, target and retain your most desired customers.

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Create engaging and relevant customer experiences that build strong customer relationships

We work with companies to develop the overall roadmap to customer experience excellence by creating  holistic CX programs that define the customer experience strategy, optimize customer journeys,  build employee engagement, and strategic intiatives.

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Qualitative and Quantitative Research 100%
Market Outlooks and Forecasts 100%
Voice of Customer/ NPS Measurement 100%

Customer Experience Strategy 90%

Customer Journey Mapping 90%

Journey Analytics 90%

Predicative Modeling - RapidMiner 90%

Descriptive Analytics - Tableau 90%
Go-to-Market Strategy 90%
Loyalty Economics 80%
Marketing Campaign ROI 75%



Who we are

Kinship Consulting is a customer insights and experience consultancy.  We specialize in delivering actionable customer insights to develop positively memorable customer experiences that create strong customer connections — the kind we would describe as “kinship”.

What we do

We help our clients optimize customer value  and seize new market opportunities by passionately focusing on the customer.  We put the “Customer First” in everything that we do.

Why we do it

Strong emotional connections with your customers drive increased loyalty, deeper relationships, longer tenure and engagement.

We are inspired and motivated to create customer connections that could be described as “kinship”.


kin·ship: noun.

1, the state of being related to the people in your family; 

2. a feeling of being close or connected to other people



Where we do it

We take a holistic, end-to-end view of B2C and B2B customer relationships — whether they be transactional or relationship based.